You always have to step back and look at things the way your customer would when you\’re in business or sales. Case in point, these websites for real companies.
Note the unintended titles that an otherwise innocent business name creates:
Experts Exchange: www.expertsexchange.com
And finally, a site to find celebrities\’ agents: www.whorepresents.com
You have to be careful when it comes to creating your online business image. Are these big blunders? Probably not. But it does demonstrate how easy it is to lose your customer\’s focus with a poorly designed URL, brochure or sales letter.