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  • DAVE MOORE

The Secret to…..

I don\’t want to rain on any parade regarding the Law of Attraction but something really bothers me about the whole \’The Secret\’ industry.

I think the only people who are making any money out of using \’The Secret\’ are the people IN \’The Secret\’.

I wonder how many people have crashed and burned after \’thinking positive\’ and \’asking\’ for what they want?  How many people are still waiting for the knock on the door from someone delivering their request?  Waiting for their lottery numbers to come up.  Waiting for the new car. Still looking for that parking space.

The people who are getting a large monthly input into their bank accounts are the people in the Secret.

What\’s more, the Secret has raised another challenge.  The word \’secret\’ is now a buzzword bandied about to make you buy other products.  I know, I know: we all like to know a secret but… …take a look at Amazon….

I just typed in \’secret to sales…\’ and I can see 2,642 books with some permutation of SECRET in the title.

There IS no \’secret\’ to sales.  The answer is very simple.  And it is something many salespeople forget to do.  You can have all the answers and all the techniques and all the confidence you want but you have to remember one thing…you have to ASK FOR THE SALE!

You would be amazed at how many salespeople I have listened to on the phone and sat next to in peoples homes.  I have heard some of them talk and talk, sell and sell, and seen a potential customer switch off.  The salesperson talked the person OUT of the sale and….you guessed it…nothing was sold.  They forgot to ask for the sale.

There is no secret to selling.  It is common sense but now we have so many books on the subject with \’the SECRET to…\’ in the title it\’s madness!!!

The issue I have with The Law of Attraction as portrayed in The Secret is that it bangs on and on about \’asking for what you want\’ but gives the impression that that\’s all you do.  You then sit and wait and, lo and behold, it arrives.  That is BS!

Let\’s break The Law of Attraction down.  In fact lets just break down the word ATTRACTION.

Can you see a six letter word at the end of that word?

ACTION.