I sent an email proposal confirming a conversation to a PB and received this reply..
—– Original Message —– From: XXXXXXXXXXXXX To: DAVID MOORE Sent: Wednesday, October 04, 2006 5:30 PM Subject: RE: Commonwealth Today
Hi David,
I’ve discussed this with one of our directors. Unfortunately we don’t have an advertising budget and are unable to pay for editorial pieces. Please let me know if there is something that we can do which doesn’t require payment.
Kind regards,
(Name)
How many would have filed that one in the bin? This is my response…
From: DAVID MOORE To: XXXXXXXXXX Sent: Wednesday, October 04, 2006 8:37 PM Subject: RE: Commonwealth Today
Hi XXXX,
In answer to your question…yes, there are many things that you can do which do not require payment.
Comb your hair Walk around the streets Sing Watch TV (if it is paid for, otherwise use someone elses) Perform the second act of Hamlet (or some other favourite) in the privacy of your home Whistle Jump up and down Smile at strangers Read a newspaper you have found Stroke a dog Kick a ball Kick a dog Play on the swings in the park Wave at someone Leap out in front of oncoming traffic Sweep a floor Listen to music Point at random things Do the hokey cokey Rearrange the furniture (do not turn on the light) Sweat Receive a phone call Hope Open an umbrella Close an umbrella Admire a painting Sniff a flower Steal something Swim Trip over something Make shapes out of clouds Stand on one leg Cut your own hair Run Listen to things Blow your nose Give up smoking Give up drinking Give up Get undressed Go to bed Get up in the morning Do it all again
The list is virtually endless. Please have a laugh and feel free to add your own ideas and pass it on.
Unfortunately…NONE of those things will position you in front of 8904 MP\’s and 1000 Institutional Investors in a high level publication that will increase the your business like Commonwealth Today will!
If your directors see that by speculating they will accumulate massive rewards, like other companies have done, then let me know and we will see what we can do.
Best wishes
Dave
I then get this
From: XXXXXXXXXXXXX To: DAVID MOORE Sent: Thursday, October 05, 2006 9:30 AM Subject: RE: Commonwealth Today
Hi David
Thanks for your email. It was funny and I showed it to my VP of Marketing. Now my Director thinks that we should be working with you!! You are right, it is a question of spending money to get money back and I must admit that I didn’t see it that way. I have tried to call you but your lines are engaged. Please call me and so we can tie up the loose ends.
Kind regards
(Name)
Having the balls to tell it like it is…Priceless