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Psychological Cat Burglar

Psychological Cat Burglar – An Interview with Dr David Moore.


Sales Pro For Sales Professionals

It is safe to say that if David Moore did not exist you would have to invent him. He is the owner of The Moore Consortium group of companies which cover a variety of the ‘self-help’ streams, from NLP and Persuasion through to Firewalking and EFT. David spent his early years as a salesman in a variety of industries including Time Share, Insurance, Double Glazing and Advertising. In the early 1990’s he became a salesman for Cable London, a cable TV and Telephone provider and within a very short space of time went from salesman to team leader, to Field sales Manager to National Sales Trainer. He was the most successful salesman Cable London produced. He was the only salesman to venture into the notorious Broadwater Farm Estate in North London, the scene of rioting a few years earlier, and over a two month period there became top salesman. He became national sales trainer when Telewest increased their share holding of Cable London and flew all over the country training staff from London to Dundee. It was only after watching a sales consultant present a three day training seminar to Telewest Communications (Cable London’s owners) that David realised where the future really was. He formed his own Training company, left Cable London/ Telewest and was a spectacular success.

Behind the success he admits there were difficult times. The loss of a corporate culture was one.

“I had always worked for other people. I had a very high salary, pension schemes, medical insurance and a car allowance. Now all of that was gone and I was flying solo. It is difficult but not impossible. If it is something you feel you should do then I would suggest you do it. It is liberating. It’s very different. It’s a huge responsibility. But, it is the only way to really do what you want!”

Over the last 15 years David has incorporated a variety of elements into a program he has developed called ‘Human Potential Technology’. These include Inner Game and Attitude, Persuasion, Firewalking, Glasswalking, NLP, Hypnosis, EFT and Sales Training.

“I don’t believe in being a ‘jack of all trades; master of none’ as some companies appear to be. My method is to incorporate a lot of different areas of expertise that fall under the umbrella of Personal Development. I feel that if you teach Persuasion you must have expertise in NLP. To teach people how to walk on fire or broken glass you must have expertise in attitude and persuasion. It all fits within the parameters of development.”

What about the Personal Development or self help movement?

“To me, self help is like self abuse. You HAVE to do it yourself. The books and dvd’s only show you what to do. You must take action and do it yo