top of page
  • Writer's pictureDAVE MOORE

Persuasion Engineering Part 2 – The Details

As I said previously Persuasion Engineering (Trans: Mind Hacking) I had made a number of discoveries…and why shouldn\’t I have…I regarded myself as some mad scientist who used other peoples brains and minds as my laboratories.  In doing so, what were some of the things I had discovered?

The brain responds excellently to pink.  This is a scientific fact, from a real research laboratory, not one of MY laboratories.  Pink is a very tranquillising colour which produces a pattern of brain waves unlike any other.

Put that one down to the evolution of Man….

Ancient civilisations would have seen a pink sky at sunset and sunrise and given the ambient light it would have associated pink with sleep and relaxation.  If you want to keep the status quo, keep everything in harmonic balance, Pink is a colour to have around 

A Baker-Miller Pink Polo Shirt Even in my time off I was always dressed for action!

There is one particular shade or hue of pink called Baker-Miller pink that is the most powerful.  It is also sometimes called \’Drunk Tank pink\’, as violent offenders moods have been calmed merely by putting them in a room painted this colour.  I only EVER wore shirts of that colour, be they business shirts or polo shirts as you can see from this photograph that appeared on the previous blog post:

The science that underlies all of this is on going.  Research focusing on metabolic changes in neurotransmitters such as serotonin and norepinephrine, or in the hormones serving the hypothalamus, that part of the brain that oversees the emotions, seem to show Pink as nature\’s Prozac.  Science lesson over….and relax!

Having sorted out my wardrobe I deploy a technique I describe as working the \’Three A\’s of Social Influence\’: Attention, Approach and Affiliation.

The Three A\’s are such a potent cocktail that ships so much psychology into the bloodstream of the brain that the recipient loses all resistance to persuasion.  It is the compliance equivalent of Rohypnol.

It really is a persuasion algorithm…

  1. The basic raw material of what you say…what your audience/client/customer pays ATTENTION to.

  2. How you deliver your raw material is a major factor and a predictor to how your audience/client/customer will APPROACH it.

  3. Social engineering factors relating to how your audience/client/customer evaluates you, how they feel a connection with you, how they accept what you say in relation to all other factors and their perception of who you are and what you stand for are the basis and parameters of AFFILIATION.

When these three align then barriers come down.

Take a cartoon of a famous person.  You can recognise who it is from barely nothing, the bare minimum of detail.  As long as the key lines are in the right place you will recognise it.  It is the same with persuasion.  If you know where the brain\’s pressure points are then you press them…or you draw the key lines…

Here is an example of very little detail but you\’ll recognise the face…:

This Algorithm has advanced into what is a major factor of my HPT-Transformation program.  Human Potential Technology incorporates the SPICE© program. 

  1. Simplicity,

  1. Perception,

  1. Incongruity,

  1. Confidence,

  1. Empathy.

That really is the Area 51, stealth bomber, of Persuasion. To be continued…

1 view0 comments

Recent Posts

See All


This link should be working



bottom of page